07 April 2017
Droppin' F bombs, Beto O'Rourke style
It's not often that a politician decides to start cursing repeatedly during speeches and interviews. But that hasn't stopped Beto O'Rourke, who has been letting them fly as part of his Senate campaign announcement tour.
It's certainly not what any consultant would tell you to do, but I actually think it's a good idea. Would I prefer to live in a world where politicians talk like educated adults? Sure, but the last few years have shown that ain't a requirement for winning.
O'Rourke is likely to lose. Perhaps in the primary -- although the Castros seems very cautious, so maybe they pass -- but nearly certainly in the general. The only way to win is to catch lightning in a bottle. The best way to do that is by being yourself and not being cautious.