The Ted Cruz v David Dewhurst supporter enthusiasm gap

One more data point when thinking about the enthusiasm gap between supporters of Ted Cruz and David Dewhurst in the Republican primary runoff.

Texas Republican Senate 2012 social media

From Targeted Victory:

1. Ted Cruz had the most views [in all America] with 69,458 and the largest increase in subscriber growth with 20.00%.

2. The most watched political video [in the nation] was "Desperate Dewhurst's Amnesty Lies" by Ted Cruz with 47,302 views.

The "Desperate Dewhurst Amnesty Lies" video was in response to the last minute Dewhurst attempt to play the race card, under-the-radar.

So Ted Cruz had double the YouTube views. And, again, that understates the true enthusiasm gap. I've seen many paid Google ads from the Dewhurst campaign which lead to landing pages where the Dewhurst ad plays automatically. I have yet to see the Cruz campaign advertise to get people to watch their videos.

Posted by Evan @ 07/02/12 07:13 PM

 
 

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