Closing arguments: the ads on the air

Perry in work clothes, seated talking to the camera with the rest of the screen a Texas flag. The federal government is messed up. It's simple, and effective. With its talk about the 10th Amendment, this ad is aimed at former Medina supporters who can't stomach voting for a crazy 9/11 truther . "See, I've got some libertarian leanings too."

Kay = washington. Voted for the bailout and lots of earmarks.

With a picture of the Capitol as the background, the first two-thirds is a rapid fire succession of one-line shots that newspapers have printed about Perry. Then it transitions into a shot of all the newspaper endorsements she's gotten before two quick shots of Kay. It was titled "Fueled" but there was alot of talk about newspapers.

White's ad is aimed at the general election, not at the primary. I make it a habit to watch campaign ads with the sound off to check out the visuals, and...well, try it. When tax cuts are on the screen, Bill White is not making a "I am telling you the truth" face. Beyond the conflicting visual, I'm not sure how much I like putting White on the screen all the time in every ad, but maybe they're trying to turn a negative into a positive. Still, it's the right sort of theme that White should be sounding, so for that it's a decent ad.

Posted by Evan @ 02/23/10 08:58 AM


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