When you're not even popular on your own ad

A Wendy Davis ad showed up on my Facebook feed tonight.

Wendy Davis Facebook ad

The great thing about Facebook from an advertiser's perspective is that you advertise on Facebook because you can target your prospective customers very carefully. So the fact that I was seeing the ad means they probably hadn't done a good job of spending the money of Wendy's California donors. But then I scrolled down. I was so surprised I had to take a screenshot:

Wendy Davis not popular in Texas

All the top comments are against Wendy on her own ad. Even after presumably trying to target swing voters, all the responses were negative. And those were some fired up responses.

Enthusiasm gap?

Posted by Evan @ 09/05/14 01:18 AM


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