Random attack ads in early August
My first thought was, "did they even focus group this?" It's not a good ad. It's slow, it barely mentions Greg Abbott, it requires assuming bad faith by Abbott to be effective when they haven't built the message that would enable belief.
My second thought was that it's possible that it did ok in focus groups. Focus groups aren't going to hit the remote to change the channel, because they can't. They'll try to suggest cute phrases like "thank God this time Greg Abbott lost." On the other hand, you'd think they'd point out that the ridiculous final screen of
"another insider, not working for you" is not supported by anything in the ad.
As it has been throughout the campaign, the message is inconsistent. Sometimes it seems like she's running for governor of her native Rhode Island, and then the next day she awkwardly tries to pander to Texas value by flip-flopping on gun rights.
So Wendy Davis is spending money to try to temporarily drive Abbott's poll numbers down in the hope that the left will keep writing big checks to a candidate down 10 points.
Throw something against the wall and see if it sticks. Even if it is the opposite of what you said yesterday -- it's the Wendy Davis strategy.
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